公示语英译失误分析及其对策

论文摘要

公示语具有指示性、提示性、限制性、强制性、广告性及公益宣传六种突出的应用功能。它语汇简洁,措辞精确,令读者一目了然。公示语英译向来被认为是对外宣传的重要组成部分,是外国人了解和认识中国的一个重要窗口,被形象地称之为“城市的名片”(戴宗显, 2005),因此公示语英译具有重要的意义。然而,当前中国大部分城市的公示语英译都存在着一些不尽人意的地方。以青岛为例,本文总结了三个失误:语言失误、语用失误、美学失误,接着把汉语和英语在语言层面上、文化层面上、美学层面上的差异等因素作为切入点,深入地分析探讨了这些失误产生的原因。基于公示语的特点和变译理论,本文提出了公示语英译的标准:简洁、准确和以读者为中心,继而提出了改进和提高公示语英译的对策,即:增、减、编、缩、改。通过以上分析本文得出了以下结论:第一:公示语的英译,绝不仅仅是几个汉字和英语单词之间的简单转换。它不仅要求译者对公示语的文体特征有一个全面地把握,而且还要求译者对中英在语言上、文化上和美学上的差异要有一个深入的研究。此外,加强对公示语英译的监管,也是规范公示语英译必不可缺少的环节。第二:公示语英译,应该符合公示语的文体特征,坚持以读者为中心。第三:增、减、编、缩、改等对策,是改进和提高公示语英译的有效手段。

论文目录

• 摘要
• ABSTRACT
• Chapter 1 Introduction
• 1.1 Background
• 1.2 Methodology and Data Collection
• 1.3 Structure of the Thesis
• Chapter 2 Public Signs and C-E Translation of Public Signs
• 2.1 Public Signs
• 2.1.1 Definition of Public Signs
• 2.1.2 Types of Public Signs
• 2.1.3 Functions of Public Signs
• 2.1.4 Characteristics of Public Signs
• 2.2 C-E Translation of Public Signs
• 2.2.1 Significance of C-E Translation of Public Signs
• 2.2.2 Literature Review on C-E Translation of Public Signs
• Chapter 3 Translation Variation Theory
• 3.1 Understanding of Translation Variation Theory
• 3.1.1 Emergence of Translation Variation Theory
• 3.1.2 Definition and Essence of Translation Variation Theory
• 3.1.3 Theoretical System of Translation Variation Theory
• 3.1.4 Principles
• 3.2 Justifications of Translation Variation Theory
• 3.2.1 Theoretical Support of Translation Variation Theory
• 3.2.2 Practical Reasons for Translation Variation Theory
• Chapter 4 Common Problems in C-E Translation of Public Signs and Their Causes
• 4.1 Common Problems in C-E Translation of Public Signs
• 4.1.1 Problems in Linguistic Aspect
• 4.1.2 Problems in Pragmatic Aspect
• 4.1.3 Problems in Aesthetic Aspect
• 4.2 Causes of the Problems
• 4.2.1 Linguistic Difference between Chinese and English
• 4.2.2 Cultural Difference between Chinese and English
• 4.2.3 Aesthetic Difference between Chinese and English
• 4.2.4 Subjective Causes
• Chapter 5 Proposed Techniques for Improving C-E Translation of Public Signs
• 5.1 Proposed Criteria
• 5.2 Proposed Techniques
• 5.2.1 Addition
• 5.2.2 Deletion
• 5.2.3 Edition
• 5.2.4 Condensation
• 5.2.5 Adaptation
• Chapter 6 Conclusions
• 6.1 Review
• 6.2 Conclusions
• 6.3 Limitations
• Bibliography
• Appendix:Excerpts from Problem-containing Photos
• Acknowledgements
• 攻读学位期间发表的学术论文目录