论中国企业简介翻译

论文摘要

随着现代企业的发展,企业对外宣传的重要性日益凸显,中外著名企业对自身企业的对外宣传更加重视,因为宣传在一定程度上代表了企业的形象和实力。企业外宣主要包括企业简介,产品和服务推介与说明,联系方式等。本文重点分析了中国企业简介英译本的内容构成和语言特点,与外企简介做了对比分析,提出了企业宣传的翻译策略和翻译方法,指出企业宣传应做到内外有别,对外要适应符合所在国家的思维和语言习惯,充分考虑文化差异，努力克服文化障碍,熟知外企相同类型文本的模式,尽可能参考国外企业的企业简介文本,使企业英译文本对应英语习惯,表述简洁条理,客观清晰,从而实现企业外宣的目的,以便为中国企业对外宣传提供借鉴与参考.本文分为五个部分,首先在简介中介绍了企业外宣简介的现状,接着说明本文要研究的问题,研究的范围及其意义所在。第一章在小型语料库的基础上分析了中国企业简介的内容结构和语言特点,第二章对中外企业简介做了对比说明,第三章提出企业简介翻译要参考的理论及需要采用的翻译策略,最后得出结论。

论文目录

• Abstract
• 摘要
• Introduction
• 0.1 An overview and status quo of Chinese enterprise profiles translation
• 0.2 Previous studies on enterprise profile translation
• 0.3 Research questions
• 0.4 Structure of the thesis
• Chapter One An analysis of content structure and language features of Chineseenterprise profiles
• 1.1 A corpus on Chinese enterprise profiles
• 1.1.1 The profile of China mobile
• 1.1.2 The profile of Aluminum Corporation of China Limited（CHALCO）
• 1.1.3 The profile of Air China
• 1.2 An Analysis of content structures on enterprise profile
• 1.2.1 An introduction to the history of enterprise
• 1.2.2 An introduction to the current conditions of enterprise
• 1.2.3 An introduction to future development prospect of enterprise
• 1.3 The analysis of language features on enterprise profile
• 1.3.1 Lexical features
• 1.3.2 Syntactic features
• 1.3.3 Discourse features
• Chapter Two A Comparison between Chinese enterprise profiles and foreign enterprise profiles
• 2.1 A corpus of foreign enterprise profiles
• 2.2 The features of Foreign enterprises profiles
• 2.2.1 Content
• 2.2.2 Language features
• 2.3 Comparisons between Chinese enterprise profiles and foreign enterprise profiles
• Chapter Three The translation of Chinese enterprise profiles
• 3.1 A Review of translation theories
• 3.2 The core of functionalist theory
• 3.3 The practical application of functionalist theory
• 3.3.1 To design the layout of text according to requirement of translation
• 3.3.2 To use translation tactics according to text functions
• 3.3.3 To restructure translation text according to culture background
• 3.4 The analysis of mistakes on Chinese enterprise profile translation
• 3.4.1 The mistakes on words and spelling and punctuation
• 3.4.2 The mistakes on the selection of words
• 3.4.3 The redundant use of modifiers
• 3.4.4 The errors on logic and structure
• 3.4.5 The reasons that cause the mistakes in Chinese enterprise profile translation
• 3.5 The translation methods used in enterprise profiles
• 3.5.1 Deletion translation
• 3.5.2 Selective translation
• 3.5.3 Addition translation
• 3.5.4 Variation translation
• 3.5.5 Integrated translation
• Conclusion
• Bibliography
• Acknowledgements
• 学位论文评阅及答辩情况表