本文主要研究内容
作者张瑞（2019）在《碳交易环境下供应链减排研发与合作广告策略研究》一文中研究指出：随着以碳元素为基础的化石能源的大量消耗加上粗放的工业生产方式,造成了CO2等温室气体的过量排放,全球气候不断变暖,经济发展与生态环境保护之间的矛盾日益凸显。为应对气候变化问题,国际社会积极行动,其中以碳交易市场建设最为普遍。碳交易市场的建立,使得碳排放权成为了一种可以交易的商品或期权。同时,消费者也在潜移默化中形成了一定的低碳生活和低碳消费意识,由此促生了低碳产品的消费市场。为在碳交易市场上立于不败之地,企业作为碳交易的主体纷纷投入资金进行低碳节能产品的研发,以期缓解碳排放带来的环境问题,并规避过量碳排放带来的碳交易成本问题。为了将制造商研发的低碳产品更好的推向市场,零售商出于自身利益考虑会通过相互分摊广告成本来与制造商进行推广合作。同时,为了促进低碳产品销售,零售商也会顺应市场需求,开辟网络销售渠道。基于上述背景,本文构建了碳交易背景下由制造商和零售商组成的两级低碳供应链博弈模型,同时在模型中引入了零售商的广告努力程度和制造商的减排研发水平对产品需求的影响,并将零售商由单一渠道销售扩展至双渠道销售。利用博弈论方法,分析了在不同情况下,制造商如何选择最优的减排研发水平,以及零售商如何配合制造商进行低碳产品的广告宣传推广,并讨论了政府规制下不同的碳配额水平和碳交易市场价格以及零售商双渠道下的消费者渠道偏好对企业的决策所造成的影响。主要研究结论如下:首先,在不考虑碳交易市场对企业行为的影响时,无论是否采取集中决策方式,制造商的减排研发水平和零售商的广告投入水平都随着各自的边际利润的增大而增大,且消费者对产品的低碳程度更关注时,制造商会加大产品的低碳研发力度。但相比之下,集中决策会使得减排研发水平和广告投入水平更高,也将为供应链整体带来更多的利润。分散决策下,制造商只有在自身边际利润水平较高,且对比零售商的边际利润达到一定程度时,才会乐意分摊零售商的广告投入成本。其次,在考虑碳交易市场对企业行为的影响时,无论是否采取集中决策方式,由碳交易市场建设衍生的碳交易市场价格和政府碳配额的提高,将会使得制造商更加追求产品的低碳程度,也会使得零售商在市场上投入更多的广告。分散决策下,制造商对零售商的广告分担率与低碳产品需求的减排研发水平弹性、低碳产品需求的广告投入水平弹性和碳交易市场价格以及政府碳配额成正比,与减排研发的成本系数以及广告投入的成本系数成反比。最后,在零售商将销售渠道扩展至双渠道时,研究发现:消费者对网络渠道的偏好程度的提高,会使得制造商的最优减排研发水平和零售商的最优广告投入水平随之提高。制造商对零售商的广告分担率也会随着消费者对网络渠道的偏好程度的增大而增大。并通过数值仿真验证了相关结论,证实了相关结论的可靠性。本文通过对碳交易环境下的供应链减排研发与合作广告模型的分析,并基于现实情境,为碳交易环境下供应链企业的减排研发水平和广告投入水平决策提供了相应的对策建议,具有理论及实践上的意义。
Abstract
sui zhao yi tan yuan su wei ji chu de hua dan neng yuan de da liang xiao hao jia shang cu fang de gong ye sheng chan fang shi ,zao cheng le CO2deng wen shi qi ti de guo liang pai fang ,quan qiu qi hou bu duan bian nuan ,jing ji fa zhan yu sheng tai huan jing bao hu zhi jian de mao dun ri yi tu xian 。wei ying dui qi hou bian hua wen ti ,guo ji she hui ji ji hang dong ,ji zhong yi tan jiao yi shi chang jian she zui wei pu bian 。tan jiao yi shi chang de jian li ,shi de tan pai fang quan cheng wei le yi chong ke yi jiao yi de shang pin huo ji quan 。tong shi ,xiao fei zhe ye zai qian yi mo hua zhong xing cheng le yi ding de di tan sheng huo he di tan xiao fei yi shi ,you ci cu sheng le di tan chan pin de xiao fei shi chang 。wei zai tan jiao yi shi chang shang li yu bu bai zhi de ,qi ye zuo wei tan jiao yi de zhu ti fen fen tou ru zi jin jin hang di tan jie neng chan pin de yan fa ,yi ji huan jie tan pai fang dai lai de huan jing wen ti ,bing gui bi guo liang tan pai fang dai lai de tan jiao yi cheng ben wen ti 。wei le jiang zhi zao shang yan fa de di tan chan pin geng hao de tui xiang shi chang ,ling shou shang chu yu zi shen li yi kao lv hui tong guo xiang hu fen tan an gao cheng ben lai yu zhi zao shang jin hang tui an ge zuo 。tong shi ,wei le cu jin di tan chan pin xiao shou ,ling shou shang ye hui shun ying shi chang xu qiu ,kai bi wang lao xiao shou qu dao 。ji yu shang shu bei jing ,ben wen gou jian le tan jiao yi bei jing xia you zhi zao shang he ling shou shang zu cheng de liang ji di tan gong ying lian bo yi mo xing ,tong shi zai mo xing zhong yin ru le ling shou shang de an gao nu li cheng du he zhi zao shang de jian pai yan fa shui ping dui chan pin xu qiu de ying xiang ,bing jiang ling shou shang you chan yi qu dao xiao shou kuo zhan zhi shuang qu dao xiao shou 。li yong bo yi lun fang fa ,fen xi le zai bu tong qing kuang xia ,zhi zao shang ru he shua ze zui you de jian pai yan fa shui ping ,yi ji ling shou shang ru he pei ge zhi zao shang jin hang di tan chan pin de an gao xuan chuan tui an ,bing tao lun le zheng fu gui zhi xia bu tong de tan pei e shui ping he tan jiao yi shi chang jia ge yi ji ling shou shang shuang qu dao xia de xiao fei zhe qu dao pian hao dui qi ye de jue ce suo zao cheng de ying xiang 。zhu yao yan jiu jie lun ru xia :shou xian ,zai bu kao lv tan jiao yi shi chang dui qi ye hang wei de ying xiang shi ,mo lun shi fou cai qu ji zhong jue ce fang shi ,zhi zao shang de jian pai yan fa shui ping he ling shou shang de an gao tou ru shui ping dou sui zhao ge zi de bian ji li run de zeng da er zeng da ,ju xiao fei zhe dui chan pin de di tan cheng du geng guan zhu shi ,zhi zao shang hui jia da chan pin de di tan yan fa li du 。dan xiang bi zhi xia ,ji zhong jue ce hui shi de jian pai yan fa shui ping he an gao tou ru shui ping geng gao ,ye jiang wei gong ying lian zheng ti dai lai geng duo de li run 。fen san jue ce xia ,zhi zao shang zhi you zai zi shen bian ji li run shui ping jiao gao ,ju dui bi ling shou shang de bian ji li run da dao yi ding cheng du shi ,cai hui le yi fen tan ling shou shang de an gao tou ru cheng ben 。ji ci ,zai kao lv tan jiao yi shi chang dui qi ye hang wei de ying xiang shi ,mo lun shi fou cai qu ji zhong jue ce fang shi ,you tan jiao yi shi chang jian she yan sheng de tan jiao yi shi chang jia ge he zheng fu tan pei e de di gao ,jiang hui shi de zhi zao shang geng jia zhui qiu chan pin de di tan cheng du ,ye hui shi de ling shou shang zai shi chang shang tou ru geng duo de an gao 。fen san jue ce xia ,zhi zao shang dui ling shou shang de an gao fen dan lv yu di tan chan pin xu qiu de jian pai yan fa shui ping dan xing 、di tan chan pin xu qiu de an gao tou ru shui ping dan xing he tan jiao yi shi chang jia ge yi ji zheng fu tan pei e cheng zheng bi ,yu jian pai yan fa de cheng ben ji shu yi ji an gao tou ru de cheng ben ji shu cheng fan bi 。zui hou ,zai ling shou shang jiang xiao shou qu dao kuo zhan zhi shuang qu dao shi ,yan jiu fa xian :xiao fei zhe dui wang lao qu dao de pian hao cheng du de di gao ,hui shi de zhi zao shang de zui you jian pai yan fa shui ping he ling shou shang de zui you an gao tou ru shui ping sui zhi di gao 。zhi zao shang dui ling shou shang de an gao fen dan lv ye hui sui zhao xiao fei zhe dui wang lao qu dao de pian hao cheng du de zeng da er zeng da 。bing tong guo shu zhi fang zhen yan zheng le xiang guan jie lun ,zheng shi le xiang guan jie lun de ke kao xing 。ben wen tong guo dui tan jiao yi huan jing xia de gong ying lian jian pai yan fa yu ge zuo an gao mo xing de fen xi ,bing ji yu xian shi qing jing ,wei tan jiao yi huan jing xia gong ying lian qi ye de jian pai yan fa shui ping he an gao tou ru shui ping jue ce di gong le xiang ying de dui ce jian yi ,ju you li lun ji shi jian shang de yi yi 。
论文参考文献
论文详细介绍
论文作者分别是来自兰州大学的张瑞，发表于刊物兰州大学2019-07-29论文，是一篇关于碳交易环境论文,消费者低碳偏好论文,减排研发论文,合作广告论文,双渠道供应链论文,兰州大学2019-07-29论文的文章。本文可供学术参考使用，各位学者可以免费参考阅读下载，文章观点不代表本站观点，资料来自兰州大学2019-07-29论文网站，若本站收录的文献无意侵犯了您的著作版权，请联系我们删除。
标签：碳交易环境论文; 消费者低碳偏好论文; 减排研发论文; 合作广告论文; 双渠道供应链论文; 兰州大学2019-07-29论文;