Genre Analysis of Company Statements in Crisis Public Relations

论文摘要

随着社会传播网络的日益健全以及企业经营和市场的扩大化，任何企业都无法避免随时可能发生的危机事件。危机的发生势必对企业的信誉和公关形象造成不同程度的影响，因此，企业必须做好大量的危机善后工作，这其中就包括企业面对危机公关时，首先需要第一时间通过发布公司声明针对危机事件做出澄清、表明立场、稳定人心，借此弥补危机给企业带来的损失，恢复和重建良好的企业形象。由此可见，危机公关中的公司声明在企业发展过程中发挥着重要作用。近年来，体裁分析引起了人们的广泛关注，成为语言学界的讨论热点。在特殊用途英语领域中已经进行了不少关于体裁分析的研究，但对于商务领域中的常见语篇，如危机公关中公司声明的分析尚不多见。本文将体裁分析与危机公关中公司声明这一文本相结合，是一次全新的尝试。本文将研究对象设定为企业处理危机公关的过程中所发布的公司声明，利用体裁分析理论，旨在揭示危机公关中公司声明这一体裁的语步结构和体裁结构潜势以及语篇特点，以期为今后需要危机公关的公司提供撰写声明的信息，并为商务交流提供一定帮助，促进双方更好的理解，并希望本研究能为体裁分析领域的发展和特殊用途英语领域的教学提供可借鉴之处。

论文目录

• ACKNOWLEDGEMENTS
• ABSTRACT
• 摘要
• CHAPTER Ⅰ INTRODUCTION
• 1.1 Research Background
• 1.2 Significance of the Research
• 1.3 Research Design
• 1.3.1 Research Questions
• 1.3.2 Data Collection
• 1.3.3 Research Methods and Procedures
• 1.4 Outline of the Thesis
• CHAPTER Ⅱ LITERATURE REVIEW
• 2.1 Previous Studies on Genre Analysis at Home and Abroad
• 2.1.1 Previous Studies on Genre Analysis Abroad
• 2.1.2 Previous Studies on Genre Analysis at Home
• 2.2 Previous Studies on Crisis Public Relations at Home and Abroad
• 2.2.1 Previous Studies on CPR at Home
• 2.2.2 Previous Studies on CPR Abroad
• 2.3 A General Survey of Company Statements in CPR
• 2.3.1 An Overview of Company Statements in CPR
• 2.3.2 Previous Studies on Company Statements in CPR
• 2.4 Remaining Problems and Limitations of Previous Studies
• CHAPTER Ⅲ THEORETICAL APPROACHES
• 3.1 Two Models of Move Analysis
• 3.1.1 Swales’ Create a Research Space Model （CARS）
• 3.1.2 Bhatia’s Seven-step Model
• 3.2 Hasan’s Contextual Configuration and Generic Structure Potential Model
• 3.2.1 Contextual Configuration
• 3.2.2 Hasan’s Generic Structure Potential Model （GSP）
• 3.3 Tentative Theoretical Framework for the Present Study
• CHAPTER Ⅳ MOVE ANALYSIS OF COMPANY STATEMENTS IN CPR
• 4.1 Company Statements in CPR as a Genre
• 4.2 Communicative Purposes of Company Statements in CPR
• 4.3 An Analysis of Move Structure of Company Statements in CPR
• 4.3.1 A Sample Analysis of Move Structure
• 4.3.2 Identification of All the Moves and Steps in the Corpus
• 4.4 Comparison between Move Structure of English and Chinese Company Statements in CPR
• CHAPTER VGENERIC STRUCTURE POTENTIAL OF COMPANYSTATEMENTS IN CRISIS PUBLIC RELATIONS
• 5.1 Contextual Configuration of Company Statements in CPR
• 5.2 Generic Structure Potential of English Company Statements in CPR
• 5.3 Generic Structure Potential of Chinese Company Statements in CPR
• 5.4 Comparison between GSP of English and Chinese Company Statements in CPR
• CHAPTER Ⅵ CONCLUSION
• 6.1 Major Findings
• 6.2 Implications
• 6.3 Limitations of the Present Study and Suggestions for Further Research
• WORKS CITED
• APPENDIX Ⅰ ENGLISH COMPANY STATEMENTS IN CPR
• APPENDIX Ⅱ CHINESE COMPANY STATEMENTS IN CPR