中国“985工程”大学简介中的劝说话语研究

论文摘要

在当今全球化的背景下,很多行业都受到市场化和商品化的影响,其中教育行业就是一个很好的例子。作为教育领域中的一种体裁,大学简介也受到了全球化的影响,它现在的作用不仅仅是给读者提供大学的一些基本信息,而且,它还试图说服读者,让读者意识到该校是一所优秀的大学,进而吸引优质的生源报考该校。本文收集了当前中国39所“985工程”重点院校的大学简介,并对简介中的劝说话语进行分析。根据Aristotle (2007)所提出的三大劝说模式,本文对简介中的劝说话语进行分类,将其分为体现“人品诉求”的劝说话语,体现“情感诉求”的劝说话语以及体现“理性诉求”的劝说话语。在此基础上,本文根据Verschueren (1999)的顺应理论,进一步解释了为什么大学简介的作者会选择这三大模式的劝说话语。最后,通过一个问卷调查,本文揭示了大学简介中的劝说话语对读者的影响。通过一系列的分析,本研究得出这些劝说话语的选择实际上是一个顺应社会心理的过程。另外,问卷调查的结果也揭示了大学简介中的劝说话语确实影响了读者对大学的看法。本研究从一个新的视角去研究全球化对大学简介的影响,希望对以后这方面的研究有一定的意义。

论文目录

• 摘要
• Abstract
• List of Figures and Tables
• Chapter One Introduction
• 1.1 Introduction
• 1.2 Rationale of the present study
• 1.3 Objectives of the present study
• 1.4 Notes on data collection and methodology
• 1.5 Layout of the present thesis
• Chapter Two Literature Review
• 2.1 Introduction
• 2.2 Defining persuasion
• 2.3 Previous studies on persuasion
• 2.3.1 Persuasion in traditional rhetoric
• 2.3.2 Persuasion in new rhetoric
• 2.3.3 Contemporary studies on persuasion at home
• 2.3.4 Contemporary studies on persuasiion abraod
• 2.3.5 Comments on the previous studies
• 2.4 Pervious studies on university prospectuses
• 2.5 Summary
• Chapter Three Analytical Framework
• 3.1 Introduction
• 3.2 Basis of the analytical framework
• 3.2.1 Aristotle?s three modes of persuasion
• 3.2.2 Verschueren?s Linguistic Adaptation Theory
• 3.3 A working analytical framework of the present study
• 3.4 Summary
• Chapter Four Categorization of Linguistic Means of Persuasion
• 4.1 Introduction
• 4.2 Linguistic means concerning ethos
• 4.2.1 Referring to the ranking titles
• 4.2.2 Stating the concrete figures related to physical environment
• 4.2.3 Listing the honorary titles of the teachers
• 4.2.4 Listing the achievements of the universities
• 4.2.4.1 Listing the achievements in education domain
• 4.2.4.2 Listing the achievements in scientific research domain
• 4.2.5 Stating the history of the university
• 4.2.6 Referring to distinguished persons
• 4.2.7 Citing principles related to cultural environment
• 4.3 Linguistic means concerning pathos
• 4.3.1 Using positive evaluative words
• 4.3.2 Exploiting pictures of campuses and campus? life
• 4.4 Linguistic means concerning logos
• 4.5 Summary
• Chapter Five Linguistic Means of Persuasion as Realization of Adaptation
• 5.1 Introduction
• 5.2 Realization of adaptation
• 5.2.1 Adaptation to social variables
• 5.2.1.1 Adaptation to social standards
• 5.2.1.2 Adaptation to social situation of genre diversity
• 5.2.2 Adaptation to psychological variables
• 5.2.2.1 Adaptation to belief
• 5.2.2.2 Adaptation to emotion
• 5.2.2.3 Adaptation to desire
• 5.3 Summary
• Chapter Six Effects of Linguistic Means of Persuasion
• 6.1 Introduction
• 6.2 Questions concerning the general effects
• 6.3 Question concerning ethos
• 6.4 Questions concerning pathos
• 6.5 Question concerning logos
• 6.6 Summary
• Chapter Seven Conclusion
• 7.1 Introduction
• 7.2 Major findings
• 7.3 Limitations and suggestions
• References
• Appendixes
• Acknowledgements
• 附件